How our microfibre cleansing cloth works...

How our microfibre cleansing cloth works...

We tell our customers all the time how simple it is to use our eco-friendly make-up removers, but we wanted to break it down more... We know you simply wet your cloth with warm water and wipe your face in small circular motions... (within magical seconds)... your make-up comes off, without using any “chemicals”.

What we do get asked a lot is… “What kind of sorcery is this?”. 

Here’s how our magical microfibre cloths works…

The key difference between our make-up remover cloths and regular washcloths is surface area. The Pragma Beauty facial cleansing cloths are made of many small threads, or ‘microfibres’, so there are a lot more threads in our cloths than if they were normal sized.

Surface area is important for a few reasons: 

  1. Friction: To lift the make-up from the skin, the fibres need to grip onto the make-up and pull it off. The greater the surface area, the more grip and friction each wipe will have without you having to rub or scrub – instead of 5 large fibres going over a particular area, you get 50 fibres. It’s like with shoes – a shoe with a perfectly flat sole is going to have worse grip than a shoe with a ribbed sole, which has a better surface area. This means the cloth will remove more make-up with less irritation.
  2. More thorough cleaning: Smaller fibres can get into cracks and areas too small for normal cloths, and can get under finer particles of make-up.
  3. Adsorption: If there’s enough friction, the make-up will lift off the skin, but then it’ll just be smeared around unless the cloth can grab onto it. Luckily, at a molecular level, everything is quite sticky with adhesive forces. Because there are so many fibres, these cloths can bind to dirt, oil and makeup and hold it better than a normal cloth.

Adding warm water to the removal process helps loosen make-up as well.

Have any questions about our microfibre cleansing cloths? Send them to us at

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Advantages of Pragma's microfibre makeup remover...

Advantages of Pragma's microfibre makeup remover...


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