Our Goal



OUR GOAL: to eradicate disposable makeup wipes for good and educate all about natural and eco-friendly beauty products.


We know... disposable facial wipes are a convenient idea if you're the type of person who doesn't like to wash off their makeup at the end of the day. Instead of being daunted by the task of taking out your cleansers, you can simply wipe off your mascara and foundation in five seconds and call it a day. But the downside to that hassle-free solution is that you then toss the wipe into the garbage. That kind of waste adds up, and quickly.


There are 7.6 billion pounds of wipes thrown into the landfill each year, which add up to 1.3 billion wipes tossed each day. That's 20 millions makeup wipes a day being thrown into the trash. This makes wipes the third most wasteful product in the world. Wipes might be an easy way to remove your foundation, but they take a hundred years to break down. It's not a responsible move when you're concerned about the environment.  


That's where Pragma Beauty steps in. One facial cleansing cloth is equivalent to 500 dissaposable wipes, which allows you to significantly cut back on waste. Our cleansing cloths are an ultra-soft, microfibre-blend cloth that can remove the trickiest of cosmetics. This includes waterproof mascara, sports zinc, and even stage and theatrical makeup. The Pragma Beauty Facial Cleansing Cloth is made from a special microfibre blend that contains millions of tiny hair like fibres, which stick to your makeup and lifts it off of your skin.  


All you need to do is add warm water and run it across your face. The cloth is antibacterial and machine washable, making it a safe choice for your complexion. It can withstand up to 200 machine washes and will last between 6 to 9 months. This makes our facial cleansing cloths the eco-friendliest way to remove your makeup.


Not only is our facial cleansing cloth sustainable, but it's also economical. We've worked out how much money one would save if they converted from disposable wipes to our microfibre cloth. 


In a standard packet you get around 25 wipes and spend $8, which works out to 30 cents a wipe. With the Pragma Beauty cloth, you can use it up to 500 times, which works out to just three cents per use. 


The Pragma Beauty facial cleansing cloth is currently available to purchase online and clocks in at $15.99 for a single pack. You can choose between a selection of solid colours, depending how much you want to see come off (insert winkie face). If you're looking to have a greener beauty routine, this cloth is a great start!