Our Story


Pragma Beauty's Microfibre Makeup Remover Cleansing Cloths were founded by Model and Makeup Artist, Margaret Macpherson. Spending years using disposable makeup wipes after photo shoots, she could see and feel the damage these towelettes were doing to her skin and the environment with their single-use.


"Having to rub and scrub, trying to remove makeup and dirt, the disposable wipes left my skin feeling irritated, stripped and raw.  I knew there had to be a cleaner and easier way! In 2016, whilst living in New York City, I started researching alternative ways from using these disposable makeup wipes. After years of traveling and trails I finally found the master of microfibre in Korea, the home of modern beauty or K-Beauty..."


Did you know most baby and makeup wipes can take up to 100 years to break down in landfill, and even those which are compostable have carbon pollution embedded in their ongoing production and distribution! It is our mission + goal at Pragma Beauty to eradicate disposable makeup wipes for good!


Pragma Beauty's Facial Cleansing Cloth is the perfect product to remove all traces of makeup, excess oils and sebum in the most natural way... by just adding water. With a gentle exfoliation and no disruption to your skins natural pH levels, our facial cleansing cloths will naturally cleanse your skin, with no impact to the environment. 


Want to know more, visit our shopping page and pop a pack in your cart. Have any questions for us?  Send us an email to hello@pragmabeauty.com.auor fill out our contact form and we'll be in touch.


Love Margaret and the Pragma Beauty Team Xxo